Xbox Studios Shaping Release Strategy Around Anticipated Fall 2025 Launch of Grand Theft Auto VI

REDMOND, WA – 06/30/2024– In a nod to the immense cultural impact of the Grand Theft Auto franchise, Xbox Studios today acknowledged the influence of Rockstar Games' upcoming title, Grand Theft Auto VI (GTA VI), on their own release strategy.

Matt Booty, Head of Xbox Studios, emphasized the industry-wide respect for the GTA franchise: "Grand Theft Auto is a juggernaut, and we, like many others across the industry, are anticipating its release with excitement. GTA VI will undoubtedly be a major moment for gamers, and we definitely want to avoid putting any of our first-party titles in its immediate shadow."

Booty's comments highlight the strategic planning within the video game industry. Major publishers release calendars are carefully crafted to avoid competing with highly anticipated titles. This calculated approach ensures each game receives the marketing spotlight it deserves, maximizing its potential for success.

While no official dates have been announced for upcoming Xbox Studios titles, Booty's statement suggests fans can expect a strategic release schedule leading into Fall 2025.

About Xbox Studios

Xbox Studios is a global video game development and publishing arm of Microsoft. They are responsible for creating and distributing some of the industry's most beloved franchises, including Halo, Gears of War, Forza, and many more.