Popeyes is doing a GTA 6 Spice City sandwich, because of course fast food wants in on launch week

So Popeyes apparently looked at the GTA 6 launch calendar and decided they wanted a piece of it. They're rolling out something called the Spice City sandwich, and the hook is that it's got two crispy chicken fillets stacked in it instead of one.

That's the whole pitch. Double chicken. Spice City. Vice City pun, get it.

I don't know what else is on it. The report doesn't say anything about sauce, pickles, bun type, price, or when it actually shows up on menus. Just the double fillet thing and the name. Which honestly is enough to get the internet talking, and that's clearly the point.

every brand wants a slice of November 19

This is going to be the pattern for the next week and a half. Any company with a marketing budget and a vague connection to Florida, neon, palm trees, or driving is going to slap a GTA-adjacent name on a product and ship it. We already had Logitech handing out a day off and a real Vice City supercar built by West Coast Customs. Fast food was always going to be next.

I'm not mad at it. It's dumb, but it's the fun kind of dumb. Launch week for a game this size is basically a cultural event now, and brands showing up to the party is just what happens.

the double fillet is the actual news here

Two crispy fillets in one sandwich is a lot of chicken. I respect the commitment. Whether it works depends entirely on the bread holding up, and I've had enough messy sandwiches to be skeptical until I'm holding one.

Also, and I say this as someone who will absolutely try it, there's a timing issue. You can't eat a sandwich while you're playing. Not properly, anyway. Launch day is a controller-in-hand, no-pause situation, and anything with two chicken fillets in it is a two-hand operation. So this is probably a pre-launch meal or a 3am break meal.

Still, it beats another boring ad campaign. If they'd just put a logo on a cup I wouldn't be writing about it. They went with double chicken and a pun, and here we are.

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Source: Dexerto · Curated content.