Selfridges is selling the Grotti Cheetah from GTA 6 for a million quid

So the car sitting in Selfridges' GTA 6 takeover isn't just a display piece. Insider Gaming says the store has confirmed the Grotti Cheetah is actually up for sale, and the price is a million pounds. Yeah, you read that right. One million pounds for a car from a video game.

I'm not sure what I expected when that London shop popped up, but it wasn't a real listing on a supercar. The whole thing already felt mad with the varsity jacket going for £2,500, and now we've got a seven figure car sat in a department store.

who is this even for

I get that it's a marketing stunt and the Cheetah is a proper Vice City icon, but a million pounds is house money. There's no way this is aimed at anyone reading this forum. It's a headline generator. Selfridges gets press, Rockstar gets press, and someone with a garage full of actual Ferraris maybe gets a funny story out of it.

Still, part of me wants to know if it's road legal, what it actually is under the badge, and whether the buyer gets a little plaque. Probably not. Probably it's a showpiece that goes back into storage once the shop comes down.

the merch rollout keeps getting sillier

Between the jacket, the shop itself, and now this, the GTA 6 marketing machine is doing numbers in London. It's a weird flex though. You can buy a car for a million, but us normal lot are sat here counting days until the 19th and hoping the preload doesn't melt our consoles.

I'll say this much, the Cheetah being real and on display is a nice bit of theatre. It's just funny that the most expensive GTA 6 thing you can buy right now isn't the game, it's a car that probably won't even let you drive through a fence at full speed.

Would you actually buy it if you had the money, or is a million quid for a showroom Cheetah the daftest thing this campaign has done yet?

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Source: Insider Gaming · Curated content.