Melbourne tram stops are covered in GTA 6 ads now

Spotted this on the sub earlier and it's a good one for anyone tracking how wide the marketing net is getting. A fan down in Melbourne was heading to St Kilda Junction to check out the big wraparound billboard there and stumbled onto GTA 6 artwork plastered across every wall of the Commercial Road / St Kilda Road tram stop. Routes 64 and 67 run through there, so that's a lot of eyeballs every single day.

They mapped out the rest of what they found too:

• Commercial Road / St Kilda Road tram stop along St Kilda Road, which is the one they walked past
• St Kilda Junction, including that big wraparound billboard
• The Young and Jackson pub, right opposite Flinders St Station
• The corner of Collins St and Elizabeth St

There's also apparently a route 11 tram running along Collins St that's fully wrapped in GTA 6 art. They couldn't track it down, which is a shame because a whole tram covered in Leonida branding is exactly the kind of thing I'd want a photo of.

the billboard closeup is the interesting bit

One of the shots is a close scan of the billboard at St Kilda Junction, and the poster says it's artwork they haven't seen officially released anywhere before. They offered to share the high quality file with anyone who wants it. I'm not going to pretend I can verify that from a text post, but new key art turning up on a street corner before Rockstar posts it themselves is very much the pattern this campaign has settled into.

What gets me is the spread. We've had the PlayStation Korea ad with the K-pop star, the real Rusty Anchor covered in branding down in Key Largo, and now tram stops on the other side of the planet. Rockstar clearly isn't doing a quiet rollout for this one. Three weeks out from November 19 and they're treating every bus shelter and tram line on earth as fair game.

If anyone in Melbourne manages to catch that route 11 tram, post it. That's the one I want to see.

---

Source: r/GTA6 · Curated content.