Eurogamer's doing three weeks of GTA programming for launch, and honestly good luck to their staff

Eurogamer just announced they're running three straight weeks of GTA themed programming around the launch, and they're calling it GTA and not-GTA weeks. The idea apparently started as a single week, then ballooned into two, and now it's three because they've got that much material stacked up. Their reasoning is pretty fair too: GTA 6 is going to be the only thing anyone's talking about for way longer than a week anyway, so why fight it.

I like the "and not-GTA" bit of the framing. Sounds like they're planning to mix in coverage of other games so the whole site doesn't turn into a Leonida fan page for a month. Smart move, since plenty of us still want to read about something else between sessions.

It's wild watching outlets staff up for this launch like it's a console generation dropping. We've seen the broadband operators bracing for the download traffic, studios handing out days off, brands shoving themselves into launch week. Now the games press is blocking out a full month of calendar. All of it points at the same thing: November 19 is going to be a circus.

I'll probably dip in and out of their stuff. Theme weeks can get a bit thin when a site has to stretch a topic over 21 days, but Eurogamer's longform is usually decent and the not-GTA half gives them somewhere to breathe. Curious what the actual lineup looks like once it kicks off.

Mostly though it's just another reminder that we're close. A week out and everyone's already circling.

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Source: Eurogamer · Curated content.