Selfridges wants £2,500 for a GTA 6 varsity jacket and I'm just sat here laughing

So Push Square clocked the Selfridges GTA 6 collection and their headline nailed it: daylight robbery. The centrepiece is a varsity jacket with the Rockstar and GTA 6 logos on it, and it'll set you back £2,500. That's roughly $3,350 for those of us not on the UK side of the pond.

Think about that number for a second. The Ultimate Edition is $99.99. You could buy the game thirty-odd times over for the price of one jacket. Or, you know, a used car. Or a couple of months of rent depending on where you live.

It's not just the jacket either. There's a leather Burger Shot takeaway bag going for £125, about $167. A Burger Shot bag. For a hundred and sixty-seven bucks. I know it's a fictional fast food chain and there's a whole nostalgia thing there, but that's real money for something you'd carry a burger in. If you actually put a burger in it.

who is this even for

I get it, luxury collabs are a thing now, and Selfridges isn't exactly pitching this at people who clip coupons. Some collector with a display case and no mortgage is probably already on the site. But it's funny watching a game company that built its reputation on satire of hyper-consumerism turn around and slap a logo on a jacket that costs more than most people's monthly grocery run. Maybe that's the joke. Hard to tell anymore.

The stuff is available online and in store now, so if you've got a spare two and a half grand lying around, knock yourself out. Me, I'll keep my £125 and buy the game, the Ultimate upgrade, and a takeaway that isn't leather.

Genuinely though, would anyone here actually wear that jacket out, or is it purely a shelf piece?

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Source: Push Square · Curated content.