The £2,500 Selfridges varsity jacket sold out, because of course it did

So the Selfridges takeover in London happened today and the headline item, a £2,500 varsity jacket, is already gone. That's about $3,300 for anyone keeping score. Sold out on day one. I don't know what I expected.

For those who missed the earlier threads about the shop, the flagship store got the full treatment. A blue Grotti Cheetah Classic parked up, GTA 6 logos and imagery plastered around the place, and over 60 themed items on the shelves. Clothing, bags, shot glasses, luggage tags, a cigar ashtray. Your standard merch spread, just with a Vice City paint job and a London price tag.

the jacket itself

The Goodtime State Varsity Jacket has the Rockstar and game logos on it, the sleeves are covered in in-game imagery, and the back is the bit everyone's talking about: an alligator wearing sunglasses with a drink. I'll be honest, that's a genuinely good design. If it was ninety quid I'd probably own one.

£2,500 though. That's a console, a copy of the game, and a decent chunk of change left over. Or rent. Or a used car that actually runs.

People will drop four figures on a jacket and then complain about the $80 standard edition.

Not judging, mind. There's clearly a market. It sold out, so somebody's buying. I just think the contrast is funny. We've spent months arguing about edition pricing and then a jacket that costs more than a month's wages disappears in hours.

the bigger picture

What's interesting to me is the marketing reach. Miami has been the obvious play for all of this, and now Rockstar's doing upscale retail in London. It's a different crowd than the usual billboard crowd. Whether that translates into anything beyond a photo op, who knows.

Also worth remembering we're ten days out from launch. Ten days. The merch machine is running at full speed and the game isn't even in our hands yet.

Did anyone here actually try to get one, or are we all just watching from the cheap seats?

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Source: GameSpot · Curated content.