gta 6 extended look pulled 31 million views on netflix

31.1 million views in a few days is wild for a video that's basically a long trailer. Netflix put the extended look on their English film list and it went straight to #1 in 87 countries. People are treating this like an actual release.

I know it aired on Netflix first before YouTube and rockstargames.com, so the number probably includes a lot of folks who don't normally follow gaming news. That's the part that gets me. GTA 6 is pulling in an audience way beyond the usual crowd. I've seen people who haven't touched a GTA since San Andreas mention it because it showed up on their Netflix home screen.

It's also funny that Netflix counts it as a film when it's really just a long trailer. The platform doesn't care, it's content and people watched it. 87 countries at #1 means this thing had global reach on day one.

Rockstar basically got a movie premiere for a trailer and it worked. The marketing cycle for this game is unlike anything I've seen. November can't come soon enough.

Source: Insider Gaming · Curated content.

31 million people and half of them probably heard that soundtrack for the first time! Whatever they picked for it, that's a needle drop with crazy reach now.