Zelnick says we'll get the Netflix thing after the extended look

So Strauss Zelnick was talking about the Netflix deal again. He didn't give much away, but he said something interesting: once we see the extended look on August 27, we'll understand why they partnered with Netflix for it.

He was praising streaming tech too, saying how far it's come. I guess that makes sense, they're putting a lot of weight behind this reveal. Netflix first, then YouTube and Rockstar's channels later that day. It's not just a trailer drop, it's an event.

I'm still not sure what to make of it. Maybe the stream will have some interactive bits? Or maybe it's just a business move, Netflix paid a ton for the rights and Take-Two gets a big audience. Zelnick seems to think it'll all click once we see it.

What do you think the partnership is really about? Just a streaming deal or something bigger?

Source: Insider Gaming · Curated content.

All this for a trailer reveal. In 2004 we'd be camped on a GameSpy mirror praying the 20mb wmv didn't corrupt.

He's treating this like a premiere. Netflix gets the red carpet first, everyone else gets the matinee. I get the business side, but it does lend the whole thing a weird theatrical weight.

praying the 20mb wmv didn't corrupt

At least back then you knew exactly what you were getting. A file. Now it's an ecosystem.

This whole rollout has

weird theatrical weight