IShowSpeed's reaction to the launch trailer shows Sony's PS5 marketing is working

IShowSpeed just put up a reaction to the GTA 6 launch trailer and the first thing he says is he's most definitely playing on PS5. That's exactly what Sony paid millions for.

The launch trailer itself is full of PlayStation branding. There's a line in it that says the game plays best on PS5. Rockstar even put that in their own marketing materials after Sony cut a deal. The article from Push Square points out that this isn't subtle. The trailer was captured on PS5 and the iconography is everywhere.

I know some people hate the whole "plays best on" thing. It's been a sore spot since the PS4 Pro days. But you can't argue with results when one of the biggest streamers on the planet immediately associates GTA 6 with PS5 after watching a trailer. The reaction video is short but the message landed.

What's interesting is how much money Sony apparently threw at this. Multi-million dollar marketing push, and it's not just ads. It's integrated into the official trailer. Rockstar gets a bag, Sony gets mindshare. Meanwhile Xbox is just sort of there. I'm not saying the Series X version will be bad, but the marketing gap is real.

Are any of you actually swayed by the PS5 marketing or were you locked in on your platform from day one?

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Source: Push Square · Curated content.