Is anyone else getting frustrated with the marketing blackout? GTA 5 had way more trailers by now.
I don't know about you guys, but this silence is really starting to wear on me. We're three and a half months from launch and all we've got are two trailers. No screenshots, no gameplay, no character deep dives, no billboards. Just... nothing.
I keep thinking back to GTA 5's run-up. By this point before release we'd already seen like four or five different trailers. Michael, Franklin, Trevor each got their own spotlight. There was a full gameplay reveal. The hype felt like it was building naturally. With GTA 6 it's just a void.
Rockstar said marketing would kick off in the summer, but summer's almost over and we've got nothing to show for it. I get that they want to keep things close to the chest, and maybe the game is so huge they don't need to show much, but as a fan it's not fun. It's just frustrating.
At this point I'm starting to wonder if we'll even get a third trailer. Maybe they'll drop one more thing right before launch and call it a day. The whole approach feels so different from anything they've done before, and I'm not sure it's working for me.
Are you guys okay with the silence, or is it driving you nuts too?
Source: r/GTA6 · Curated content.
Yeah, the silence is heavy, I feel you. But I think Rockstar already played their big cards with those two trailers. Pre-orders opened in June and they probably sold a ton, so maybe they don't feel the pressure to drop stuff every month. Here in Brazil we used to see big campaigns closer to launch date, like last two weeks. Could be same strategy.
Still, I'd love to see some gameplay or at least screenshots of Port Gellhorn. Just one new image and the community goes crazy. They don't need to show everything, but a little snack would be nice. I keep checking Twitter every morning hoping for a surprise drop. It's tiring.
I'm starting to think they're treating this like a slow burn instead of a traditional hype cycle. The first two trailers already gave us the real goods. Lucia and Jason's dynamic in those tight close-ups. That's the story anchor. Everything else is just scenery at this point.
Still, I get the itch for something concrete.
Just one new image and the community goes crazy.
There's a difference between mystery and absence though. If they drop a third trailer in September with actual gameplay beats, all this waiting retroactively becomes part of the build. If they don't, then it's just a weird void.
My guess is they're saving the big swing for when pre-orders need another push. Summer's not over yet.