So where's this 'highly creative and efficient marketing' Rockstar promised?

by pixelpark_peteJul 22, 2026, 05:52 AM6 views0 replies
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Jul 22, 2026, 05:52 AM

I'm trying to be patient, I really am. But we're almost in August and that whole "highly creative and efficient marketing" line from Take-Two is starting to feel like a joke. Every earnings call people get their hopes up, and every time it's just numbers and corporate speak. Nothing for us.

The sub's mood has shifted hard. I'm seeing way more frustration than hype lately, and honestly I get it. You can't drop two trailers, open pre-orders, and then go completely dark for months while the community eats itself. That's not a campaign, it's a vacuum.

I know Rockstar doesn't owe us a constant drip feed, and I'm not asking for a trailer every week. But when the publisher tells investors they've got some clever marketing plan and then we get... nothing... it makes the silence feel less like mystery and more like they're just making it up as they go. The game is huge, the hype was there, but you can only coast on two trailers for so long before people start turning on you.

I'm still excited for November, don't get me wrong. But right now the "marketing" is just a bunch of fans arguing with each other while Rockstar watches from a distance. If that's the plan, it's not working.


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