What if Rockstar's 'different marketing' is just in-game social media posts
Strauss Zelnick said the marketing approach for GTA 6 would be different this time. Most people figure that means more TikTok and vertical video stuff, but I had a thought that might be way more interesting.
Both trailers leaned hard into social media. The in-game feeds, the livestreams, the phone clips. It's clearly a big part of the world. So what if the marketing is the in-game social media?
Like, imagine Jason or Lucia posting day-in-the-life clips. Real Dimez doing a chaotic Vice City vlog. Cops reacting to a street race. All of it in-engine, all of it feeling like actual content from inside Leonida. They could drop these on Twitter, Instagram, TikTok, whatever, and it would just look like the game's own social media leaking into ours.
It'd be a perfect mirror of how Rockstar loves to blur the line between their world and reality. And if they're planning some kind of companion app, maybe that's where these posts live in-game. A fake social platform you can scroll through on your phone while you're not playing. They could even use the marketing posts to tease that app.
I haven't seen anyone else float this idea, so maybe I'm just huffing copium. But it feels like the kind of meta move they'd pull. What kind of in-game social media posts would you actually want to see before launch?
Source: r/GTA6 · Curated content.